College visits don’t have to be cookie-cutter
By Jenna Johnson, Washington Post
It was a gorgeous spring day at American University, the quad dotted with students playing Frisbee and studying on blankets, when I tagged along on a campus admissions tour led by an energetic student guide who peppered her listeners with school stats and personal stories.As we passed three students camped out with their laptops, the guide called out to them: “Do you love AU?” “Yes!” they all shouted in response, laughing. The guide turned back to us: “See, they love AU!”
A couple of parents laughed out loud, and a dad standing near me rolled his eyes dramatically at the exchange. But most of the prospective students barely reacted. They just stayed in the polite trance they’d maintained throughout the tour, the result, I had no doubt, of visiting too many campuses in too short a time.
It’s that time of year again, when thousands of parents pack their high-schoolers onto a plane or into the SUV and set off on road trips across the nation to a half-dozen colleges or more, hoping to find that one special school that’s the right fit for their student.
These visits are often the deciding factor for many juniors figuring out where to apply and for seniors picking where to enroll. And colleges know this. The admissions tours they offer are nothing more than a sales pitch — their last chance to nab you with a dazzling display of their offerings.
So universities go to great lengths (and lots of expense) to ensure that their campuses, their dorms and their students stand out from all the rest. Often that means locating the admissions center next to the most convenient parking, providing free coffee and casting the friendliest students as tour guides. Even the music you hear in admissions offices as you wait for your tour has probably been carefully selected — maybe even by students — to set the tone for your visit.
But as a higher education reporter for The Washington Post who has taken lots of campus tours with kids trying to make that big decision, I’ve learned that most of this is just window dressing. The only way to get a true feel for the culture of a university and its students is to simply hang out. My best advice? If you’re heading out on a college visit, give yourself enough time to pretend to be a college kid for a day: Lounge in a coffee shop near campus, read the student newspaper, attend a women’s softball game or an a capella concert, go jogging across the campus, have dinner at a bar with sticky floors, or simply ride the campus bus for a different kind of tour.